Unlike most brands or logos that are merely decorative, the black and white squares called QR codes have to actually work-meaning they have to actually link the user to an internet site. This article explains best practices for preparing the codes to ensure they work effectively.
The squares, which are known as Quick Response codes, are encoded with website links. When scanned with a smart phone using a QR code reader application, the user is taken to a website. This is a great way to provide off line users with immediate access to more detailed content about the company or product that is available on the internet.
Planning the Application
First, make sure that there is real value in the planned internet link, and don’t print a QR code on your brochure, business card, or custom t-shirt because it’s the latest fad. What is your objective in linking to web content? Are you trying to provide more detailed product information than can fit on a store shelf tag? Are you trying to provide a connection to a site that is frequently updated with the latest information, such as inventory or pricing? Are you linking to a mobile marketplace, so the user can download an application?
Secondly, make sure that the site you are linking to is optimized for mobile use. Since the user will be using a smart phone to access the content, it needs to be optimized for mobile phones. If your website isn’t optimized for mobile, it may be better to link to a site that is inherently mobile friendly, such as your Google Places account or your Facebook Fan page.
Developing the Code
Fortunately, the QR code can be prepared free of charge on websites such as Kaywa.com. Simply paste your URL or website link into the QR Code generator, and it is automatically created.
If you have an especially long URL or are planning to print on a very small area, you’ll get better results by using a URL shortener such as bit.ly to compress the link prior to preparing the code. The shortener creates a shorter link, which results in a cleaner less complex code that maintains its resolution at smaller sizes.
Preparing the Artwork
It’s important to consider sizing. The on-line tool you use to prepare the code should produce vector art so you can resize if needed. However, most designs will by 1 X1, 2 X 2 or 3 x 3 inches at the largest. Very large codes require the consumer to “Back off” in order to scan. At great distances, it is difficult for the viewer to hold their smart phone steady enough to read the code. (This is similar to the problem you encounter when trying to photograph a small object at great distances using a telephoto lens).
Color is also something to consider. Although other colors can be used, black and white is used most frequently so that users realize there is a link to scan.
Embroidering a QR Code can be done, but it is tricky. It will be critical to create a very good digitized file with a very dense stitch count of at least 6000 stitches in order to get a good scan. A smaller size may not work for embroidery. In fact, a size of 2 x 2 inches is optimal for embroidery.
Producing the Artwork
The QR code should be printed on a flat surface or a mostly flat surface. Even though t-shirts aren’t completely flat when worn, they are flat enough to produce a good scan. Although promotional product manufacturers may be able to print the QR code on a curved surface, such as a stress ball, the consumer’s mobile phone application may have difficulty scanning the code and interpreting the link.
The location of the code is important, too. Put it in a prominent enough location on marketing collateral so it will be noticed. Your graphic designer may want to place it in an inconspicuous spot. Keep it prominent so that it will get noticed and scanned. When printing QR codes on a t-shirt, it is recommended that you put them on the back of the shirt. It’s OK to put them on the front, but placement is critical. Some will find it a bit too personal to have consumers scanning their chest with a smart phone.
Finally, always test the code to make sure it scans before you go into production or produce multiple copies. It’s a good idea to test with both iPhone and Android phones or QR code readers just to be sure.
Following these best practices can help to ensure your QR code links effectively to your on-line content and achieves your marketing objectives.
- Post Time: 01-14-16 - By: http://www.rfidang.com