The branding firm Charlie Scott Design (CSD) released their 2012 holiday card designs on December 12th, 2012. Using a QR code, they have created an interactive holiday card experience that allows users to “get cozy by the fire.” After scanning the code users are prompted to view this YouTube video of a crackling fire and to place their smartphone on the front of the card to enjoy the winter scene.
The concept of this holiday card is to engage users and create a unique holiday experience. When activated, the QR code card is intended to bring “warmth” to the offices of current clients, business contacts, family, and friends. The integration of new and progressive marketing techniques with a classic company holiday card is the goal of this project.
Charlie Scott Design is a firm known for introducing progressive ideas; in March of 2012 they made social media & American professional sports history by designing the first Twitter handle jerseys. Created for the Philadelphia Wings pro lacrosse team, players’ surnames were replaced by their Twitter handles on the back of the custom designed jerseys for a special ACS (American Cancer Society) charity event.
- Post Time: 10-18-16 - By: http://www.rfidang.com