Client: Brown Forman
Advertiser: Jack Daniel’s Spain
Media Agency: Universal McCann Spain
Objective: Build on events like Jack Daniel’s Tennessee Tour to generate content and interactions in the new Facebook page of Jack Daniel’s Spain.
Description: Jack Daniel’s Spain recently launched a new Facebook page called Jack Daniel’s Spain. One of their requirements was to generate relevant content on their Fb Page in order to increase their followers and the interactions they make with the brand. They will organize a total of four concerts this year called Jack Daniel’s Tennessee Tour with Sidonie and La Habitación Roja, two Spanish Music Groups.
When a person posts at a concert is very difficult for the brand that organizes it to appear as the main character. To find a solution at UM we asked ourselves a question: Why didn’t Jack Daniel’s make it easier for consumers to do their posts when they reach the concert, when taking photographs or tasting their favorite drink? All of this with the brands comunication codes.
- Post Time: 06-07-16 - By: http://www.rfidang.com