Marketing Your Photography Business with Postcards

Using postcards for getting new prospects for your photography business can be very effective. They are easy to design, relatively low-cost, and make a big impact when designed correctly. Following are some tips for creating your own postcards that get results:

1. Use lots of text: Contrary to what you might be thinking, you don’t necessarily need lots of pictures on your postcard. What you do need is words that will persuade your prospect to respond to your ad.

2. Make it personal: Use a conversational tone to speak to your prospects as if you are right there chatting with them. People in your target marketing receive lots of impersonal junk mail every day, so it is important to make yours stand out.

3. Include a “call to action”: Giving them a deadline to respond is a great way to help ensure they don’t throw your card aside and forget to call you.

4. Use testimonials: Putting testimonials on your postcards is a very powerful way to convince your market. What you say about yourself is not nearly as persuasive as what others say.

5. Send out mailings regularly: It is better to send out mailings to a small number of people regularly (at least once a month) than to send out to a larger number less often. You’ll get a much better response rate, making your advertising budget go farther.

Marketing with postcards is a simple way to get new clients. You can design, print and mail a set in a matter of days. Mailings can take a while to get results, so don’t give up after only a few months. It takes people several times seeing your ads to decide to respond, but once they start, it will be well worth the wait.