QR Codes – How a Little Square Can Create Big Interest

You’ve seen them – those little squares with the funny looking swirls & squiggles? They’re called QR Codes and they’re popping up on everything from movie posters to magazines and for some savvy sales professionals – on their printed marketing pieces.

Let’s face it, ours is an age of instant gratification. From fast food to a high demand for fast service and information at a glance, keeping up with the consumer’s lightning speed requests can be daunting or many salespeople or business owners. Enter their new best friend – the QR Code.

Short for Quick Response, these little power-packed visuals let people get where you want them to be (your website or contact form) in the click of a button from their smartphone. For example, now getting an interested buyer from your newspaper or magazine ad to your property website filled to the brim with all the relevant information and smorgasbord of property pictures is not only more possible – but probable. That buyer doesn’t have to get to a computer, open a browser, type in an address and wait for your site to load. New QR Code reader applications are lightning fast and simple to use.

Want to make the most from the consumer experience once they’re on your site?

• Provide a relevant, content-rich download or gift which will compel consumers to leave their email address
• Make it easy for people to find information
• Update your site regularly so if people have bookmarked it they’ll know they are always getting up-to-the-minute information
• Make sure your contact information is easy to find, easy to use and current (You wouldn’t believe how many leave out this very important factor!)
• Use QR codes with a tracking dashboard so you can tell just which of your marketing is most effective (postcards, flyers, business cards, advertising)
• Add Google analytics to your site to further your ability to track your return on investment

QR Codes add just one more way that sales professionals can interlace a wide spectrum of marketing and technology tools to create new business, get the most from their current sphere of influence, and raise the bar in terms of professionalism in their market!

So go ahead, get your own “speed pass” for information! Fire up those iPhones, Blackberrys and Droids and start scanning QR codes today!