Smirnoff wanted to gain broader exposure of their Nightlife Exchange London event by providing guests with the opportunity to share their nightlife experience in realtime with their friends on Facebook.
Guests were given a cool wristband as they entered the event, so every time they saw, heard, sipped or experienced something they liked, they tapped their wristband on a Facebook Like Pod to share it with their friends on Facebook as it happened.
The average number of friends on Facebook for their target audience is 430, so while 2,500 guests had the time of their life, Smirnoff wanted to amplify the event to potentially over a million people in the virtual World of Facebook.
- Post Time: 01-29-17 - By: http://www.rfidang.com