Should You Reward Your Highest-Spending Shoppers?

Wouldn’t it be nice to receive feedback for doing the daily tasks that are required simply to live your life as you wish? Well, in a way those running a dollar store have the opportunity to provide a reward to those who make the decision to come to your store for their core needs such as health and beauty items, household cleaners and even grocery items and other dollar store merchandise. That’s right, in addition to providing a place for shoppers to find these ‘must-have’ items at a great price, you can offer even more. Simply develop and implement a program recognizing shoppers who spend the most in your store. There are many different ways this can be done.

In this article I focus on one of the easiest ways to reward your highest-spending shoppers. After all these highest-spending shoppers are the key to your success.

That easy method is by offering to track purchases on a punch card. You can affix small stamps calling out different denominations of spending. For example a $25 purchase for dollar store merchandise in your store receives a $5 and a $20 stamp. Affix the stamps to the card until the card is filled. Then the card can be traded for some type of reward.

If you don’t want to hassle with stamps, try preprinting purchase tracking cards and then punching out the different denominations until all are accounted for. Be sure to find a unique pattern punch so an industrious person can’t collect cards, go home and punch them out without making the required purchases.

You can even simply line through and initial off the purchase amounts if the punch card idea seems too hard. Once again the key is to preprint cards with different denominations totaling up to a designated total amount. You or a trusted employee can handle all the work once each sale is completed.

Filled cards can be used for a free gift, or a discount on future purchases of dollar store merchandise. Make it more exciting by having those who redeem their punch cards also add contact information on the back and then drop them into a container for a drawing to be held at the end of the promotion.

If you are running a dollar store don’t stop here. Be sure to offer emails with the latest popular dollar store merchandise, discount coupons, events and other shopper recognition activities.

To your success when running a dollar store!